San Diego Creative Investors Association

Step 1: Write Letter; Step 2: Send Letter
Isn’t this what most of us think marketing is all about? I mean you get a list, write a letter and send it, how hard can it be?

But what do you put in the letter? What kind of envelope do you send?
Oh my goodness, what if someone calls, what do I say?
Do any of these things even matter?. . . Actually, they do
Although marketing can seem like an easy formula with a very clear end goal, there are several
variables that need to be taken into account to make it successful. It’s those little details
like the envelope you send your letter in, the type of stamp or the subject of your email that can
make the difference between your marketing pieces getting opened or winding up in the trashcan.

Jason and Rachel will take you through the steps . . .

• And so much more!